Because:
123world.com is an online search engine, which is visited by about 1,000,000 unique users every month.

More than 4000 unique sessions are generated on the website on a daily basis. Dec '04 generated around 125,444 unique sessions on the website. Based on these unique sessions, the site is able to generate decent business.

The site has a Google Page Rank of 6 for the last 16 months and has been listed in 27 directories in Google.com

The website appears in the Top 10 Search results on Google.com for keywords like '7 wonders of the world', 'world airlines', 'wars of the world', 'languages of the world', 'world stock exchanges' and many more.

The website gets its maximum traffic from United States of America, Canada, United Kingdom, Australia, India, Netherlands, Germany, Italy, Singapore, France and many more countries.

The traffic ranking's leader Alexa.com has been continuously monitoring and ranking 123world.com.

The structure of this web directory has been recognized by other web directories as well. Currently 123world has 22 listings in the Dmoz.org directory, which is the largest, most comprehensive human-edited directory of the Web.